You're not just one thing.
You write. You photograph. You style. You experiment. You help others. You create.
Here, we say: Build a business that makes room for all of it.Â

Say hello to the community and support you've been searching for.Â
Club CreatingYOU.® is for food and lifestyle creatives who want to build a fulfilling solo business doing more than one thing, without the pressure to grow a big following.
Each month you’ll get new tools, conversations, and ideas to support your business and creativity on your terms.
You’re a food photographer and a stylist.
A recipe developer and a writer.
A creator, a consultant, a teacher.
Someone with a hundred ideas.
You want your business to be fulfilling, creative, profitable—and yours.
That’s what Club CreatingYOU.® is all about.
We keep things focused, supportive, and practical with room to experiment.
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Personal Style & Creativity
Find your voice, define your direction, and explore what creativity means to you.Â
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Natural Light Styling & Photography
Create beautiful content using simple setups and real light.

Writing & Recipe Prep
Pitch articles and refine recipes.

Small Business Success
Build a sustainable business without needing a huge following or chasing trends.
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Prop Collection & Selection
Make intentional, budget-friendly choices for your prop kit.

Guest Expert Conversations
Hear from business experts who will help you connect the dots. Meet food, lifestyle, and creative entrepreneurs doing things differently.Â
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We say hell no to hustle.
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Creative business isn’t just about making, it’s about making it work. Here you get the tools and knowledge to build a sustainable, real-world business.
- Learn how to pitch your services
- Find clients who value your work
- Explore new income streams
- Understand the unglamorous but essential parts: insurance, expenses, contracts, and more

This is a place for those who want to:
- Work solo or with a small team
- Be multi-passionate and multi-skilled
- Keep things original and aligned with your values
- Prioritize intentional growth over chasing metrics
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Club CreatingYOU.® will be open to new members soon.
Join the mailing list to know when you can grab your free week to look inside.Â
Club CreatingYOU.® Monthly
$27
per month
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Billed each month
Cancel any time
Club CreatingYOU.® Yearly
$270
per year
Â
Billed each year
12 months for the price of 10

Questions? These answers will help.
What’s actually included in the membership?
Is there a set schedule or curriculum?
I’m not a food photographer or stylist. I’m a writer/artist/consultant. Will this still be relevant to me?
Can I cancel anytime?
Is this just another content creation and how to photograph food course?
Do I need to have a big social media following to succeed in this space?
Can I connect with others in the membership?
Will Lori be involved or is this all self-paced?
How much time do I need to commit each month?
Will this help me grow on social media?
What if I don’t do food, but I love styling and photography?
Do I have to already own a business to join?
Meet the Founder and your Creative Cheerleader
I began my career in public health and agriculture, then transitioned into contract work in 2013. In 2017, I founded Fake Food Free Productions, LLC, a content creation company built around my love for food, photography, and travel. Soon after, I launched CreatingYOU.®, a home for small business resources and creative art.
Over the years, I’ve worked with a wide range of brands, businesses, and agriculture boards, developing and testing recipes, styling and photographing food, consulting on trends, crafting social media strategies, managing ad spends, writing and photographing cookbooks, editing publications, creating copy and blog content, writing for magazines, and teaching workshops in photography and styling.
Here are just a few of the incredible groups I’ve had the opportunity to work with:

Club CreatingYOU.® will be open to new members soon.
Join the mailing list to know when you can grab your free week to look inside.Â